Move Over Curly-Wurly; Here Comes Cheez Whizz

You can expect Cornettos to get a lot smaller

So Kraft Foods has snapped up Cadbury for eleven billion squiddlies and change. Lots of change. Eleven billion nicker is a vast wedge of wonga in anyone's language, but specifically, it's about $19 billion. Blimey.

Kraft, famous for the most disgusting cheese in the history of mankind, a poison-spewing factory in Woburn, Mass., and a persistent refusal to publish trans-fat content, is now in debt up to its cholesterol-encrusted eyeballs and will need to make some changes.

I can't see the modest Cadbury Curly-Wurly lasting long. Curly-Wurlies may be a delicious symphony of chocolate and caramel, with their majestic swirls reminscent of the marvellous helical complexity of DNA, but they aren't very efficient. They're full of holes, and they're a bit crumbly. And they're short on preservatives, xanthan gum, carcinogenic E-numbers, and so on.

Let's face it. Their days are numbered.

In 1993 Kraft bought Terry's, a smaller confectioner with a 250-year history. Kraft closed the factory in York and moved production to Poland. Will curly-wurlies become curlski-wurlskies? I for one will not be eating them. This is because of my high social principles, and is nothing to do with them already being a bit sickly. God knows what they'll be like after the sugar wizards of Warsaw and Gdansk get hold of them.

On previous form, then, we can expect Kraft to wait for the press to focus on something else, then close down the Cadbury factories, along with their expensive outdated Quaker social policies. They'll save a mint, and no-one will notice, will they? Apart from the sacked employees, obviously, but they won't be able to afford chocolate anymore in any case.

So, with a heavy heart, this right-on socially-aware blog waves goodbye to the humble curly-wurly. From today we switch snack.

Behold: the day of the Twiglet.